Privacy policy
Privacy and personal information handling.
URL floaa.co/privacy
LEGAL ENTITY EB & Co. Inc.
CONTACT info@floaa.co
LAST UPDATED June 8, 2026
This Privacy Policy explains how EB & Co. Inc., operating as Floaa ("Floaa", "we", "us", or "our"), collects, uses, discloses, stores, and protects personal information when you use our website, mobile application, emails, content, products, and related services (collectively, the "Services").
1. INFORMATION WE COLLECT
We may collect the following types of information:
ACCOUNT INFORMATION
• Name, email address, login credentials, profile details, and account preferences.
• Subscription status and product entitlement information.
APP USAGE AND HABIT INFORMATION
• Goals, habits, check-ins, routines, reflections, progress data, reminders, preferences, and other information you enter into the app.
• Interactions with coaching features, prompts, recommendations, and app workflows.
PAYMENT AND SUBSCRIPTION INFORMATION
Payments and subscriptions may be processed by Apple, Google, Stripe, RevenueCat, or another payment/subscription provider. We may receive limited payment-related information such as subscription status, renewal status, transaction identifiers, country/region, and plan type. We do not intentionally collect or store full payment card numbers through the Services.
DEVICE, ANALYTICS, AND TECHNICAL INFORMATION
We may collect device type, operating system, app version, IP address, approximate location derived from IP address, browser type, referring pages, session activity, crash logs, diagnostics, and similar analytics information.
MARKETING AND COMMUNICATIONS INFORMATION
If you subscribe to our email list, join a waitlist, request support, or interact with our campaigns, we may collect your email address, marketing preferences, message history, and engagement data such as opens and clicks.
COOKIES AND TRACKING TECHNOLOGIES
Our website may use cookies, pixels, SDKs, and similar technologies for essential functionality, analytics, advertising, attribution, and remarketing. See our Cookie Policy for more information.
2. HOW WE USE INFORMATION
We use personal information to:
• Provide, operate, personalize, and improve the Services.
• Create and manage user accounts.
• Help users create habits, track progress, and receive coaching-style support.
• Process subscriptions, manage entitlements, and provide access to paid features.
• Send service messages, product updates, onboarding emails, support replies, and marketing communications where permitted.
• Measure product performance, troubleshoot bugs, improve user experience, and develop new features. • Analyze marketing performance and improve campaigns.
• Protect the Services, prevent misuse, enforce our Terms, and comply with legal obligations.
3. AI AND COACHING FEATURES
Floaa may use automated or AI-supported features to generate prompts, suggestions, summaries, coaching-style guidance, or personalized recommendations. Information you enter into the Services may be used to provide these features, improve your experience, and maintain safety and quality.
Floaa is not a medical, mental health, legal, financial, or professional advisory service. Do not use the Services as a substitute for qualified professional advice.
4. HOW WE SHARE INFORMATION
We may share information with:
• Service providers that help us operate the Services, including hosting, analytics, email, customer support, payments, subscriptions, error monitoring, and marketing tools.
• App stores and payment processors, such as Apple, Google, Stripe, or RevenueCat, to manage purchases, renewals, and entitlements.
• Professional advisors, including accountants, lawyers, consultants, and insurers.
• Authorities or third parties where required by law, legal process, security needs, fraud prevention, or to protect rights and safety.
• A successor entity in connection with a merger, acquisition, financing, reorganization, or sale of assets.
We do not sell personal information in the ordinary sense of exchanging personal information for money. If we use advertising or analytics technologies that are considered a "sale", "sharing", or targeted advertising under applicable privacy laws, we will provide any required notices and choices.
5. LEGAL BASES FOR PROCESSING
Where required by law, we rely on one or more legal bases to process personal information, including:
• Your consent.
• Performance of a contract with you.
• Our legitimate interests, such as operating, securing, improving, and marketing the Services. • Compliance with legal obligations.
6. INTERNATIONAL TRANSFERS
We are based in Canada and may use service providers located in Canada, the United States, the European Economic Area, the United Kingdom, or other jurisdictions. Your information may be processed and stored outside your province, state, or country, where privacy laws may differ.
7. DATA RETENTION
We retain personal information for as long as reasonably necessary to provide the Services, maintain records, comply with legal obligations, resolve disputes, enforce agreements, prevent fraud, and support legitimate business purposes.
If you request account deletion, we will delete or de-identify personal information associated with your account unless retention is required or permitted for legal, accounting, security, fraud prevention, dispute resolution, or compliance purposes.
8. YOUR CHOICES AND RIGHTS
Depending on your location, you may have rights to access, correct, delete, export, restrict, or object to the processing of your personal information. You may also have the right to withdraw consent where processing is based on consent.
To make a privacy request, email info@floaa.co with the subject line "Privacy Request".
9. MARKETING COMMUNICATIONS
You can unsubscribe from marketing emails by using the unsubscribe link in the email or contacting us at info@floaa.co. We may still send non-marketing messages related to your account, purchases, security, or service updates.
10. ACCOUNT DELETION
Users can request deletion of their Floaa account and associated personal information by emailing info@floaa.co with the subject line "Account Deletion Request" or using the in-app account deletion flow once available.
11. SECURITY
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system is completely secure, and we cannot guarantee absolute security.
12. CHILDREN AND MINORS
The Services are not directed to children under 13. Users under the age of majority in their jurisdiction should use the Services only with permission from a parent or guardian.
13. THIRD-PARTY LINKS AND SERVICES
The Services may link to third-party websites, app stores, payment processors, or services. We are not responsible for the privacy practices of third parties.
14. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. The updated version will be posted with a revised "Last updated" date.
15. CONTACT
EB & Co. Inc. operating as Floaa
Email: info@floaa.co
Website: floaa.co
Mailing address: 8170 Duffs Road, Whitby, Ontario, Canada, L1M 1Z9